Hospitality Marketing Materials Checklist: What Hotels and Resorts Should Print
Your guests meet your property through print long before they ever spend a night in a room. A brochure travels along with a group quote, and a postcard lands in the mailbox of someone who stayed with you years ago. At the front desk, a welcome guide answers questions before anyone even steps into the elevator. Menus, table tents, and lobby racks then shape how people spend their time once they're on site. When you plan your hospitality marketing materials well, every one of these moments becomes a chance to sell.
This checklist covers the pieces you'll use most often and where each one fits. We wrote it for the people who sign off on print orders every season. Each role sees visitors at a different stage, so each one needs different pieces. If your job title shows up below, this guide is for you:
- Hotel owners and general managers
- Resort managers and hospitality operators
- Marketing and brand managers
- Front desk and guest experience managers
- Food and beverage managers
- Events and conference managers
Why Hospitality Marketing Materials Still Matter for Hotels and Resorts
Guests carry phones everywhere, yet they still pick up a printed menu or room guide. Your print sits in rooms, on tables, and at the desk-right where decisions actually happen. It answers the questions your front desk hears most, like Wi-Fi details and checkout times. It also promotes amenities, from the treatment list to the poolside bar. Our hospitality printing services help each venue keep that message clear and consistent.
Each piece also carries your brand through the same logo, colors, and tone. Your seasonal packages and special offers reach visitors through flyers and table displays. Lobby racks point travelers toward nearby attractions, tours, and local partners. Your events team relies on printed schedules and signs for conferences and group stays. In our view, hospitality marketing materials remain a core part of property promotion.
8 Essential Hospitality Marketing Materials Hotels and Resorts Should Print
This is the core checklist, so keep it handy when you plan your budget. Each item below names a product, its main job, and the details to include. Strong hotel marketing materials work as a set and share one clear design style. Start with the items people touch most, then add the rest as needed.
Hotel Brochures and Resort Guides
A brochure gives prospective visitors a full view of your venue in just a few folds. Use it to present room types, amenities, restaurants, spa services, and current packages. Our hotel brochures and flyers come in several sizes and paper choices for each need. For most hotels and smaller inns, we suggest a tri-fold on 8.5x11 inch paper. If your resort has many venues, a stapled guide gives each one room to shine.
Hotel Flyers and Promotional Leaflets
Flyers suit short, timely messages that need attention for a few weeks at most. Our custom hotel flyers let you swap offers each season while the design stays familiar. Use them for seasonal offers, holiday packages, restaurant deals, and new wellness treatments. Keep each flyer to one offer and one call to action, since busy travelers skim. Post them near elevators and on room desks, where people wait or rest.
Hotel Postcards and Direct Mail
Postcards reach people at home, where they plan their next trip or event. Smart hotel postcard marketing targets your past guests, local residents, and corporate travel planners. Promote a seasonal stay, a new package, or a property update with one bold image. Our hotel promotional postcards also work well as thank-you notes after a stay. We prefer the 6x9 inch size for a photo, an offer, and a QR code.
Restaurant Menus and Table Tents
Your restaurant and bar menus act as sales tools as well as price lists. Clear sections, short descriptions, and good photos guide diners toward signature dishes. Our hotel menus printing covers room service options, bar lists, and seasonal restaurant inserts. Order custom hotel restaurant menus on heavy stock so they last through daily use. Promotional table tents then highlight specials, happy hours, and chef features right at the table.
Rack Cards for Local Attractions and Activities
Rack cards are slim 4x9 inch pieces that fit standard lobby displays. Visitors grab them for tours, nearby attractions, excursions, and on-site activities. Each one should cover one activity with a photo, hours, prices, and directions. Ask local tour partners to share print costs in return for space in your lobby. Our custom rack cards give each attraction its own clean, easy-to-grab spot in the display.
Hotel Business Cards and Stationery
Your sales team keeps group rooms full through relationships, and stationery supports that work. Your sales managers hand business cards to corporate clients, event planners, and travel agents. Letterheads and envelopes give contracts, invoices, and guest letters a professional finish. Order custom business cards for each team member in your house design. Matched stationery also signals care to suppliers and long-term business partners.
Hotel Signs, Posters, and Banners
Signs and banners guide your guests and promote events across the whole property. Our hotel signs and banners range in cover from indoor displays, outdoor banners, and rigid signs. Use them for conference rooms, seasonal promotions, pool rules, and directions to venues. Posters near elevators can promote the spa, the rooftop bar, or a weekend brunch. For ballrooms, we suggest retractable banners, since events there change from day to day.
Guest Information Booklets and Event Materials
A guest information booklet answers common questions before anyone calls your front desk. Include Wi-Fi details, restaurant hours, treatment lists, local tips, and emergency contacts. For events, print schedules, conference handouts, name cards, and session agendas. Presentation folders keep these pages tidy for delegates and corporate clients. Booklets and handouts also extend your brand into every event you host.
How Hotels and Resorts Can Use Print Marketing Across the Guest Journey
The checklist above covers what to order, and this section covers where it works. Map your hospitality marketing materials to each stage of the stay for the best results. Guests need different information at each point, so the mix shifts too. Each stage below lists the pieces that suit it best:
Pre-arrival: Brochures and postcards advertising packages and informing potential guests. On arrival: Property guides and welcome notes explain amenities, hours, and house rules. During the stay, restaurants, wellness services, and local attractions are promoted by menus, table tents, and rack cards. At Events. Schedules, signs, and conference folders keep people informed and on time.
After the stay: Thank-you postcards and seasonal offers encourage visitors to come back.
6 Hospitality Marketing Ideas You Can Promote With Print
Good resort marketing materials start with a clear campaign idea and a defined audience. These six ideas suit most properties, and you can run them on modest budgets. Each one pairs a goal with the pieces that support it best. Pick one or two for your next season and build from there.
- Seasonal stay and holiday packages: Promote winter escapes or summer breaks with flyers, postcards, and lobby posters.
- Restaurant and bar promotions: Use table tents and menu inserts for happy hours, chef specials, and new dishes.
- Spa and wellness campaigns: Place treatment lists in every room and post seasonal offers near the pool.
- Local attraction and excursion promotions: Stock rack cards for tours and create shared offers with local guides.
- Weddings, conferences, and private events: Send brochures and presentation folders with venue details and package options to planners.
- Repeat-guest and return-visit campaigns: Mail a return offer with a QR code to past visitors.
How to Create Effective Hotel and Resort Marketing Materials
Effective hospitality marketing materials share a few core elements, whatever the product. Use this list as a quick review before you approve any design. Each element adds clarity for guests and real value for your property. Check every point against your proof before the file goes to print.
- Consistent brand look: Use the same logo, colors, and fonts across every piece.
- Strong photography: Show real rooms, views, and dishes in high-resolution images.
- Clear amenity descriptions: Describe each service in plain words guests grasp at a glance.
- Accurate prices and offers: Confirm rates, dates, and reservation details before you print.
- Contact details: Include your phone number, email address, and website on each piece.
- QR codes: Link to reservation pages, digital menus, or activity sign-up forms.
- Clear calls to action: Tell readers exactly what to do next, such as call or reserve.
- Readable layouts: Choose legible fonts, short text blocks, and plenty of white space.
Build a Hospitality Print Marketing Checklist for Your Property
A simple workflow keeps orders organized and focused on real guest needs. Follow these eight steps each time you plan a new batch of hospitality marketing materials. The process works for a single flyer or a full set of collateral. Repeat it each season, and your plan will improve with every round.
- Identify guest needs at each stage of the stay.
- Select the products that meet those needs.
- Prepare your content, photos, and brand assets.
- Choose a template or upload your own artwork.
- Review product specifications, sizes, and paper options.
- Place your order online.
- Distribute each piece at the right touchpoint.
- Track results through QR scans, offer codes, and reservations.
You don't need every product on this list at once. Prioritize pieces by property type, guest journey, and current campaign goals. A city business property may lead with stationery, signs, and conference folders. A beach resort may focus on rack cards, treatment lists, and seasonal mailers instead.
How Hotels and Resorts Can Choose the Right Printing Service
The right partner makes each order simple, from product choice to final delivery. Look for hotel printing services that cover many product types in one online store. At My PrintXpress, you can order brochures, flyers, signs, and stationery in one place. Check these points before you place your next order with any provider:
- Match each product to its purpose and touchpoint.
- Review available paper stocks, formats, and finishes for each item.
- Select quantities that fit your occupancy, events, and campaign length.
- Start with our printing design templates if you need a quick layout.
- Upload print-ready artwork if your designer has already prepared files.
- Check prices and turnaround options on each product page.
- Review delivery information before you confirm the order.
Frequently Asked Questions About Hospitality Marketing Materials
Q.1. What marketing materials should every hotel have?
Core hospitality marketing materials include brochures, business cards, menus, signs, and a guest booklet. Flyers, postcards, and rack displays then support seasonal offers and local promotions.
Q.2. What should be included in a hotel brochure?
Include room types, amenities, restaurants, spa services, packages, and strong property photos. Add your address, phone number, website, and a QR code that links to reservations.
Q.3. How can resorts use postcards to promote seasonal packages?
Mail them to past visitors and nearby residents a few weeks before each season starts. Feature one package, one strong photo, a clear offer, and a QR code for reservations.
Q.4. Which printed materials are best for hotel restaurants and bars?
Durable menus, table tents, and drink lists work best for restaurants and bars. Add flyers or posters near elevators to promote happy hours and chef specials.
Q.5. How can hotels promote local attractions with printed materials?
Lobby racks stocked with tour leaflets work well for attractions and excursions. Add a local map to your guest booklet and keep partner leaflets at the desk.
Q.6. Where can hotels order customized marketing materials?
You can order customized print products online through My PrintXpress. Browse brochures, menus, signs, and stationery, then pick a template or upload artwork.
Get Custom Hospitality Marketing Materials for Your Hotel or Resort
From brochures and postcards to menus and rack cards, we produce what your venue needs. Each product helps your team speak clearly to guests and promote its services. Explore our online printing services, browse templates, or upload your own artwork. Then prepare your next batch of hospitality marketing materials in your own brand style.
