How Dental Practices Can Use Brochures and Postcards to Attract New Patients
Choosing a dentist is just as random as choosing a coffee shop; pick the nearest one that fits your fancy. Print promotion for dental practices makes sure that your brand is mentioned to nearby residents before they even turn to the internet for a search. The postcard sitting on top of the counter remains visible throughout the day. The brochure in the drugstore gives answers to questions that the caller would be embarrassed to ask by phone. This is why print still holds its own despite an excellent website.
This guide is for practice owners, dentists, office managers, and anyone responsible for the promotion of a chain of dental clinics. We at My PrintXpress specialize in print marketing for dental clinics. We offer brochures, postcards and signs for business all over the US. Here are six options that are worth your money along with tips on how to evaluate their effectiveness. You may skip from section to section as they all can be read separately.
Why Dental Print Marketing Matters for Attracting New Patients
The reasons why dental print marketing works have to do with the fact that individuals select their dentists in the vicinity of where they live. The future dental clinic visitors will be living around ten minutes away, and a postcard can deliver your message right at the front door. Meanwhile, a brochure can take its time to establish trust. In other words, a brochure can describe what is a crown and an implant in understandable terms to your clients.
Every piece of mail can advertise the first-time visits to the clinic, provide advice on dental hygiene, and mention all the available services. Make sure the telephone number is big enough to be readable from across the kitchen in print marketing for dental clinics. All your mail pieces should use the same logo and colors so that households will remember about you.
6 Print Marketing Materials Dental Practices Can Use to Attract New Patients
Dental Brochures
Dental office brochures show patients the complete story of your practice on a single page. The tri-fold layout works well for a quick introduction, a listing of services offered, and your practice information. You can use the middle panel of the tri-fold format to explain implants and clear aligners as you would explain these procedures during the examination procedure. The titles should be short, and just one team picture can do better than five other images. We provide tri-fold, half-fold, and Z-fold dental brochure printing depending on the content.
Dental Postcards and Direct Mail
The best thing about Dental postcards is that there is no need for anyone to open anything to read the message contained therein. The first impression made by a postcard includes your name, one important message, and next step to take. Postcards can be used to advertise your new location, a new dentist in your practice, or even a new patient offer that is in line with the dental practices regulations. Every Door Direct Mail (EDDM) postcards become more effective with repetition; hence, consider mailing the same households two or three times.
Dental Flyers
Dental flyers work well for a one-time event - launch event, community talk, and service launch. Contact the gym, the library, and the grocery store close to your office for permission to post your flyer on their bulletin board. A friendly request will do wonders. Make sure you use one headline and one call to action, because a flyer reader is busy. You can place an order for custom dental flyers that come in standard sizes for boards, counters, and event tables.
Dental Business Cards
Business card is the most undervalued piece in your marketing efforts. Pass out one business card at check-out to each new patient so that he has your number when his friend needs a dentist. Business cards can be handy when your dentists see specialists, pharmacists, and HR managers from local employers. Custom business cards cost you starting from $16.67 for 100 pieces. They come in glossy, matte, and spot UV finishes.
Dental Posters and Signs
Posters and signage reach the people already seated in your chairs. A wall poster sealants or clear aligners gets the conversation started without the need for your receptionist to initiate it. Outdoors, window graphics and sidewalk signage get their message across to anyone passing by your door. Check out our selection of custom signs and banners, including storefront signage, health fair signage, and wall posters from behind your desk.
Dental Appointment and Promotional Cards
Appointment cards may be seen as old-fashioned but your patients will carry them around in their wallets and stick them on their fridge. Add the appointment date to your appointment card during the check-out process and your patient is much more likely to remember their appointment. Referral cards make it easy for your happy patients to refer their friends and family to you. Our announcement cards and rack cards come in sizes that fit wallets, counters, and display stands.
How Dental Practices Can Use Print Marketing to Reach Local Patients
A successful print marketing for dental clinics requires a map to be better than a file. Draw a circle around your practice that includes the radius of ten minutes driving. Choose the audience for this marketing campaign among families with young children, retired people, and professionals that work close to the business district. Address list allows mailing to houses according to the criteria above. For an opening office EDDM mailing based on selected routes will cover all homes from these streets.
Tell the truth and be clear in the message; give the names of the procedures that you do and your working time. Request the gym, pharmacy, or day care center to put your brochures on sale behind the cash desk. Put the QR code on the brochures in order to make it easy to go to the online scheduler for your clients.
5 Dental Practice Marketing Ideas You Can Promote With Print
The following five strategies apply not only to a sole proprietorship but also to groups that operate ten offices. Each is tailored to achieve the objectives of marketing dental practice with a well-defined target audience and one central theme. Only run one strategy per quarter to avoid having three running simultaneously. Keep the best designs; you will reuse them more often than you think.
1. New Practice Launch Strategy: Begin mailing to the local population four-six weeks prior to your opening by including your address, a map, and a letter announcing your opening. Send one additional postcard in the week prior to the opening due to people forgetting the date. Flyers in the surrounding businesses will then be targeted at those not included in your mailing list.
2. Welcome Campaign for New Patients: Send out a brief postcard introducing your staff and describing how the initial visit will go. The welcome kit contains a brochure that covers the paperwork, insurance questions, and aftercare. Include a referral card in there too. Your new patients will want to tell everyone about their great first visit, so give them something to say.
3. Cosmetic Dentistry Marketing: For this promotion, you need a slick brochure with before and after photos showing the results of veneers and aligners. Accompany it with a postcard that encourages people to come in for a consultation. Only use patients' cases with permission, and make sure all the before and after's are accurate. Keep a countertop display in the waiting room.
4. Family Dental Care Awareness: Parents take care of the health needs of the entire family; therefore, address them personally. Provide pamphlets at school fairs and pediatric events, and send postcards to households with children. Speak about kid-friendly dental care, dental office timings, and the insurances that you accept. The magnet postcard will get stuck to the refrigerator next to the family's schedule.
5. Community Oral Health Education: Design posters and pamphlets giving basic information regarding proper brushing, flossing, and snack habits. Distribute them in public libraries, senior centers, and schools without selling anything. Use your logo and website address in a small footer section at the end of the materials. It may be a slow process, but it will pay off when those families require a dentist.
How to Create Effective Dental Marketing Materials
When it comes to print marketing materials for dentists' offices, you should ensure that everything looks professional and trustworthy. It takes only a few seconds to understand whether the flyer or letter will be left on the desk or tossed into the trash. We provide our clients with the ability to order a PDF proof, where all details can be checked prior to printing. Below is the list of points we always take care of while creating any clinic's marketing flyer or brochure.
- Brand identity: Put the logo and brand colors in one place on every material.
- Service descriptions: Describe all services using language understandable for patients without any clinical knowledge.
- Professional layout: Use the right fonts and spacing with the text size of at least ten points.
- Contact information: Your address, telephone number, and office hours should be presented in the visible places.
- QR code: Connect it to the website or your online booking service.
- Call-to-action: Ask readers to perform a certain action like booking an appointment or giving a call.
- Accuracy of the claims: Ensure that the offers, prices, and other statements comply with the state dental board's advertising guidelines.
Build a Local Dental Print Marketing Campaign
This is the suggested approach to launching a first-ever local campaign. Determine the target group and pick either brochures or postcards or both. Prepare the content, finalize the design, print the mailers, and launch the campaign through the mailing list or event-based distribution. Then track the leads from calls and online bookings over six to eight weeks and compare them with the average month figures. The successful elements will be included in the next campaign, and everything else will be dropped.
It is simpler than any other practice to measure the results. A unique campaign-related QR code will provide the exact information on how many mailers have been scanned. Unique offer codes and a special landing page will identify the postcard that brought the particular patient. The simplest way that will work is asking the callers about the source of the information about the dental clinic.
How Dental Practices Can Choose the Right Printing Service
The correct production partner will make all jobs run smooth. Find dental print companies that take care of brochures, postcards, flyers, and signs from a single place. Review the specifications prior to checkout – these include dimensions, weight, type of paper, and folding. We prefer 14pt thickness for postcards, since it is solid enough and stands shipping well. Next, decide on the quantity according to the number of people on your mailing list or the anticipated attendance at an event.
No designer on staff? Our ready-made design templates let you build a polished piece in an afternoon. If you do have a designer, upload your print-ready artwork instead. Our online print services show prices, turnaround times, and delivery options for each product before you order. With My PrintXpress, print marketing for dental clinics stays simple to manage from one account.
Frequently Asked Questions About Dental Print Marketing
What are the best print marketing materials for dental practices?
For most practices, brochures and postcards drive the most new-patient calls. Flyers, business cards, posters, and appointment cards then fill in around them. The right mix depends on your audience, your budget, and the goal of each promotion. If you're starting from zero, begin with one brochure and one postcard.
How can dental brochures help attract new patients?
A brochure explains your services, introduces your team, and lists contact details in one place. People feel more confident about a first visit when they've seen clear treatment details ahead of time. Leave a stack at partner sites, and you'll reach people who have never heard of you. A well-made brochure also signals the level of care they can expect inside.
Are dental postcards effective for local marketing?
Yes, and they're one of the most direct ways to reach nearby homes. A postcard sits on the fridge or the desk until someone acts on it. EDDM lets you cover whole neighborhoods at a modest cost per piece. Repeat mailers build recognition, so plan a series of two or three.
What should a dental practice include in a marketing brochure?
Include your logo, a short introduction, a list of services, and the office address. Add your phone number, hours, a QR code, and one clear call to action. A real team photo and plain treatment notes help readers trust you before they call. Keep every panel short enough to read in under a minute.
How can dental practices use postcards to reach nearby households?
You can mail postcards to a targeted address list or use EDDM carrier routes. EDDM is the easier route for a new office, since you don't need to buy a list. Send two or three cards over several weeks to build recall. Give each card one message and one simple next step.
How can dental practices measure the results of print marketing?
Track scans from campaign-specific QR codes and redemptions of unique offer codes. A dedicated landing page and a quick question at the front desk fill in the rest. Hold the results up against a normal month to see what the campaign added. Repeat what earned the most calls, and drop the rest.
Get Custom Dental Printing Materials for Your Next Patient Marketing Campaign
Want to see your practice on more fridge magnets in the community? Check out our products, customize a design, or upload your own artwork within minutes. Every single item will help you get your message across through print marketing and increase your number of patients at your dental clinic.
